The Red Bull Patch

The RED BULL insignia of the 34th Infantry Division was based on a design by Marvin Cone of Cedar Rapids, IA who drew it for a contest while training with the Division at Camp Cody in 1917. A steer skull imposed on the shape of a Mexican water jar (called an "olla") recalled the Division's desert home not far from the Mexican border.

During WW II, German soldiers in Italy referred to the American soldiers who wore the familiar patch as "Red Devils" or Red Bulls". The latter name stuck, and the Division soon adopted it officially, replacing its WW I name of the "Sandstorm Division".